facebook [Case Study] How We Increased Our Profit by Over 313% Leveraging Simple Automated Testing Ad creative is extremely important. In fact it’s a bonafide buy-one-get-one-free in terms of benefit... Here's why:If you get more people to your site, and all your other
TrustAds Update Time to up your game. Introducing our new Training and Support Centre! You know what helps? Help. Support. Guidance. We recognise that, which is why we've been hard at work creating a brand new knowledge base for all your TrustAds needs!
April News TrustAds, Facebook, Instagram, Snapchat - Updates you need to know this April There's been a lot going on recently across our favourite social platforms - and a couple of bits from us too. So, this week we thought we'd round up the news you need to know this month!
TrustAds Update TrustAds Update: Sharing Is Caring Here at TA, We're constantly updating our software to bring you new features, increased security and enhanced performance. Some of these you may notice, some you may not. Sometimes though, we add a little extra something we're particularly proud of.
Facebook Ads vs Snapchat Ads Snapchat Ads Vs. Facebook Ads Part VI: Conversion Objectives Relax. We're at the final stage of the marketing funnel. We know the consideration stage can be heavy going. But all that hard work to raise awareness, to intrigue, to educate? It's so we can make it here. To the conversion stage.
Facebook Ads vs Snapchat Ads Snapchat Ads Vs. Facebook Ads Part IV: Awareness Objectives Okay, you've had a lot of information thrown at you over the last few weeks. We've compared audience, ad formats and ad placements - and are about to tackle objectives. We'll do you a favour though, and break this one down into three parts. Otherwise it could get a little heavy...
Facebook Ads vs Snapchat Ads Snapchat Ads vs. Facebook Ads Part III: Ad Placements Remember last week when we looked at the available ad formats in Snapchat and Facebook? We mentioned that although there are many ad formats to choose from, your choice may be dictated by the placement of the ad*, or vice versa. This is what we're focusing on this week.
Facebook Ads vs Snapchat Ads What's the difference between Facebook Ads and Snapchat Ads? Part I: Audience Did you hear the news? We've launched the world's first automated rules for Snapchat Ads! Following our exciting announcement last week, we thought we’d take the opportunity to delve into the question some of you may be asking...
facebook advertising Q4 is over. What now? How to avoid the January Slump... It's time to transition from the most wonderful time of the year into the month that is universally hated. For many organisations (big and small) January is the time to scale back on advertising spend. Does that mean shutting up shop on your Facebook ads is the right thing to do? Heck no.
facebook automation rules How to use historical data to automatically kill unprofitable ads Facebook likes to keep us on our toes. No matter how much you prepare; how well researched your targeting, how perfectly crafted your ad creatives and copy - you just can't predict the success, or indeed failure, of your ads.
digital marketing What we learned from Hootsuite's Social Trends 2019 Webinar Didn't have time to attend Hootsuite's Social Trends 2019 Webinar? We've got you covered with our overview of what changes to the social landscape you need to be aware of for 2019...
facebook The hybrid approach to buying website traffic We’ve all heard the advertising mantra about reaching the right people, in the right place, at the right time. That’s the dream but more often than not, it won’t be the reality - especially if you limit yourself to just one or two main traffic sources.
Duplicating ad sets Duplicating ad sets in Facebook Campaigns: When do you do it and why? If you're already a TrustAds user or veteran Facebook and Instagram advertiser, you've probably already heard of ad set duplication. If not, we'll talk you through the reasons to be using this time saving and growth hacking feature.
Facebook Placements What are Facebook and Instagram ad placements? You’re setting up your Facebook and Instagram ads. You’ve selected your Facebook advertising objective from the eleven they offer - congratulations! You’re nearly there. Almost. Perhaps. Not quite? You need to consider your placements.
IGTV Instagram's IGTV vs. Facebook Watch - Which is better for marketers? Following on from last week's blog on the global rollout of Facebook Watch, we decided to take a little look at Facebook’s younger sibling, Instagram, and delve into their own video offering, IGTV.
Facebook Watch All along the Facebook Watchtower I know. I was torn between this and "Who watches the Facebook Watchmen" and well, rock n’ roll wins out. Puns aside, the point of this blog post? Facebook announced yesterday that a year after launching in the US, Facebook Watch is being rolled out globally.
Facebook Lookalike Audience How to create multiple Facebook lookalike audiences with one click Facebook loves to throw stats at us. With over 2.23 billion active monthly users on the platform as of June 30th 2018, it’s clear that if there’s a place to reach your audience - however niche or broad - Facebook is the place to do it.
Getting Started The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part III] So you've made yourself known to your target audience using Awareness objectives. You've engaged, educated and opened a dialogue with your Consideration objectives. It's time to put all that work to the test and bring in those conversions.
Facebook advertising objectives The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part II] In our last blog, we established that you can't run a Facebook campaign without a marketing objective. With 11 objectives - and a number of sub-objectives or additional options under each - the amount of choice can be overwhelming.
Facebook advertising objectives The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part I] So you want to run a Facebook ad? You just create a fancy advert and pay Facebook to promote it right? Not quite. The very first thing you’ll be asked when setting up your Facebook advertising campaign is to select your marketing objective.
TrustAds Update TrustAds Update: Does our backend look big in this? You read that right. TrustAds has had a makeover! Our talented developers have been working hard behind the scenes to bring you all a more intuitive, user-friendly and - quite frankly - better looking version of TrustAds.
facebook advertising How can I make effective Facebook Ad Creatives for free? You have your data. You have your product or service. You know your USP. You’ve read every guide going on how best to optimise your Facebook ads, when to schedule them, what your objectives should be. Once you know this stuff, you're ready to roll, right? Wrong.
Facebook Here Together Here Together: Facebook Changes UK - What Are They? Now, if you’re one of those people who, like me, still watches live television and is, as a result, still forced to endure television advertising, then you may have seen a certain social media giant advertising heavily in recent weeks.
facebook advertising 3 automated rules to get you started with your Facebook Advertising optimization Technology. It can be pretty scary right? Now i’m not talking about those fictional worlds laid out in Westworld, Humans et al here, where futuristic technology is presented to us a physical threat.
facebook optimization Getting started with automation rules: Rule #3 - Quickly kill poor performing ads You’ve tested out the notification, you’ve put a failsafe in place, ready to let automation handle some weed-killing? Let’s take a look at how TrustAds can spot and kill your poor performing ads before they do any damage:
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