Grace Cleere

TrustAds Update

Time to up your game. Introducing our new Training and Support Centre!

You know what helps? Help. Support. Guidance. We recognise that, which is why we've been hard at work creating a brand new knowledge base for all your TrustAds needs!

April News

TrustAds, Facebook, Instagram, Snapchat - Updates you need to know this April

There's been a lot going on recently across our favourite social platforms - and a couple of bits from us too. So, this week we thought we'd round up the news you need to know this month!

TrustAds Update

TrustAds Update: Sharing Is Caring

Here at TA, We're constantly updating our software to bring you new features, increased security and enhanced performance. Some of these you may notice, some you may not. Sometimes though, we add a little extra something we're particularly proud of.

International Women's Day

19 Quotes for Entrepreneurs from Inspirational Businesswomen

Whether founders of some of the world's most iconic brands, or currently steering the ship for the likes of YouTube, Facebook and Apple - these women know what it takes to make it all the way to the top.

Facebook Ads vs Snapchat Ads

Snapchat Ads Vs. Facebook Ads Part VI: Conversion Objectives

Relax. We're at the final stage of the marketing funnel. We know the consideration stage can be heavy going. But all that hard work to raise awareness, to intrigue, to educate? It's so we can make it here. To the conversion stage.

Facebook Ads vs Snapchat Ads

Snapchat Ads Vs. Facebook Ads Part V: Consideration Objectives

Are you sitting comfortably? Last week we eased you in to our comparison of Facebook and Snapchat objectives gently. The awareness phase. Straightforward, streamlined. This week we're heading for the Consideration stage. The pudgy middle of the marketing funnel.

Facebook Ads vs Snapchat Ads

Snapchat Ads Vs. Facebook Ads Part IV: Awareness Objectives

Okay, you've had a lot of information thrown at you over the last few weeks. We've compared audience, ad formats and ad placements - and are about to tackle objectives. We'll do you a favour though, and break this one down into three parts. Otherwise it could get a little heavy...

Facebook Ads vs Snapchat Ads

Snapchat Ads vs. Facebook Ads Part III: Ad Placements

Remember last week when we looked at the available ad formats in Snapchat and Facebook? We mentioned that although there are many ad formats to choose from, your choice may be dictated by the placement of the ad*, or vice versa. This is what we're focusing on this week.

Facebook Ads vs Snapchat Ads

Snapchat Ads Vs. Facebook Ads Part II: Ad Formats

Last week, we began our investigation into the differences between Facebook and Snapchat's ad platforms. This week, we'll be getting a little more creative - taking a look at the ad formats available to advertisers.

Facebook Ads vs Snapchat Ads

What's the difference between Facebook Ads and Snapchat Ads? Part I: Audience

Did you hear the news? We've launched the world's first automated rules for Snapchat Ads! Following our exciting announcement last week, we thought we’d take the opportunity to delve into the question some of you may be asking...

Snapchat Certified Partner

Welcome, Snapchat. Announcing Automated Rules for Snapchat Ads!

We have big news! TrustAds has been named a Snapchat Certified Partner, and we're launching automated rules for Snapchat ads!

Website Launch

Announcing the launch of our new website!

Now, this week's blog is going to be a little shorter than our average fare, but with good reason. We’re hard at work prepping for a major announcement next week, so with that in mind, we thought we’d draw your attention to something else…our new website!

facebook advertising

Q4 is over. What now? How to avoid the January Slump...

It's time to transition from the most wonderful time of the year into the month that is universally hated. For many organisations (big and small) January is the time to scale back on advertising spend. Does that mean shutting up shop on your Facebook ads is the right thing to do? Heck no.

Best Christmas Ads 2018

19 Best Christmas Adverts of 2018

Not in the festive spirit just yet? Well we don't know about you, but one thing that never fails to get us in the Christmas spirit is a well crafted Christmas advert. Here are the best 2018 has to offer:

facebook automation rules

How to use historical data to automatically kill unprofitable ads

Facebook likes to keep us on our toes. No matter how much you prepare; how well researched your targeting, how perfectly crafted your ad creatives and copy - you just can't predict the success, or indeed failure, of your ads.

digital marketing

What we learned from Hootsuite's Social Trends 2019 Webinar

Didn't have time to attend Hootsuite's Social Trends 2019 Webinar? We've got you covered with our overview of what changes to the social landscape you need to be aware of for 2019...

facebook

The hybrid approach to buying website traffic

We’ve all heard the advertising mantra about reaching the right people, in the right place, at the right time. That’s the dream but more often than not, it won’t be the reality - especially if you limit yourself to just one or two main traffic sources.

Festive Campaigns

12 Weeks to Go: Major Shopping Dates for your Advertising Calendar

I know, I know. I'm the blogging equivalent of walking into Tescos in the first week of September and spotting the crate of festive quality street tins. I'll roll my eyes and moan, but I'll still probably put one in the trolly if its on offer... Why? Because it pays to be prepared.

Duplicating ad sets

Duplicating ad sets in Facebook Campaigns: When do you do it and why?

If you're already a TrustAds user or veteran Facebook and Instagram advertiser, you've probably already heard of ad set duplication. If not, we'll talk you through the reasons to be using this time saving and growth hacking feature.

Facebook Placements

What are Facebook and Instagram ad placements?

You’re setting up your Facebook and Instagram ads. You’ve selected your Facebook advertising objective from the eleven they offer - congratulations! You’re nearly there. Almost. Perhaps. Not quite? You need to consider your placements.

IGTV

Instagram's IGTV vs. Facebook Watch - Which is better for marketers?

Following on from last week's blog on the global rollout of Facebook Watch, we decided to take a little look at Facebook’s younger sibling, Instagram, and delve into their own video offering, IGTV.

Facebook Watch

All along the Facebook Watchtower

I know. I was torn between this and "Who watches the Facebook Watchmen" and well, rock n’ roll wins out. Puns aside, the point of this blog post? Facebook announced yesterday that a year after launching in the US, Facebook Watch is being rolled out globally.

Facebook Lookalike Audience

How to create multiple Facebook lookalike audiences with one click

Facebook loves to throw stats at us. With over 2.23 billion active monthly users on the platform as of June 30th 2018, it’s clear that if there’s a place to reach your audience - however niche or broad - Facebook is the place to do it.

Getting Started

The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part III]

So you've made yourself known to your target audience using Awareness objectives. You've engaged, educated and opened a dialogue with your Consideration objectives. It's time to put all that work to the test and bring in those conversions.

Facebook advertising objectives

The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part II]

In our last blog, we established that you can't run a Facebook campaign without a marketing objective. With 11 objectives - and a number of sub-objectives or additional options under each - the amount of choice can be overwhelming.