facebook automation rules How to use historical data to automatically kill unprofitable ads Facebook likes to keep us on our toes. No matter how much you prepare; how well researched your targeting, how perfectly crafted your ad creatives and copy - you just can't predict the success, or indeed failure, of your ads.
digital marketing What we learned from Hootsuite's Social Trends 2019 Webinar Didn't have time to attend Hootsuite's Social Trends 2019 Webinar? We've got you covered with our overview of what changes to the social landscape you need to be aware of for 2019...
facebook The hybrid approach to buying website traffic We’ve all heard the advertising mantra about reaching the right people, in the right place, at the right time. That’s the dream but more often than not, it won’t be the reality - especially if you limit yourself to just one or two main traffic sources.
Festive Campaigns 12 Weeks to Go: Major Shopping Dates for your Advertising Calendar I know, I know. I'm the blogging equivalent of walking into Tescos in the first week of September and spotting the crate of festive quality street tins. I'll roll my eyes and moan, but I'll still probably put one in the trolly if its on offer... Why? Because it pays to be prepared.
Duplicating ad sets Duplicating ad sets in Facebook Campaigns: When do you do it and why? If you're already a TrustAds user or veteran Facebook and Instagram advertiser, you've probably already heard of ad set duplication. If not, we'll talk you through the reasons to be using this time saving and growth hacking feature.
Facebook Placements What are Facebook and Instagram ad placements? You’re setting up your Facebook and Instagram ads. You’ve selected your Facebook advertising objective from the eleven they offer - congratulations! You’re nearly there. Almost. Perhaps. Not quite? You need to consider your placements.
IGTV Instagram's IGTV vs. Facebook Watch - Which is better for marketers? Following on from last week's blog on the global rollout of Facebook Watch, we decided to take a little look at Facebook’s younger sibling, Instagram, and delve into their own video offering, IGTV.
Facebook Watch All along the Facebook Watchtower I know. I was torn between this and "Who watches the Facebook Watchmen" and well, rock n’ roll wins out. Puns aside, the point of this blog post? Facebook announced yesterday that a year after launching in the US, Facebook Watch is being rolled out globally.
Facebook Lookalike Audience How to create multiple Facebook lookalike audiences with one click Facebook loves to throw stats at us. With over 2.23 billion active monthly users on the platform as of June 30th 2018, it’s clear that if there’s a place to reach your audience - however niche or broad - Facebook is the place to do it.
Getting Started The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part III] So you've made yourself known to your target audience using Awareness objectives. You've engaged, educated and opened a dialogue with your Consideration objectives. It's time to put all that work to the test and bring in those conversions.
Facebook advertising objectives The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part II] In our last blog, we established that you can't run a Facebook campaign without a marketing objective. With 11 objectives - and a number of sub-objectives or additional options under each - the amount of choice can be overwhelming.
Facebook advertising objectives The Definitive Guide to Facebook's 11 Advertising Objectives: When and why you'd use them [Part I] So you want to run a Facebook ad? You just create a fancy advert and pay Facebook to promote it right? Not quite. The very first thing you’ll be asked when setting up your Facebook advertising campaign is to select your marketing objective.
TrustAds Update TrustAds Update: Does our backend look big in this? You read that right. TrustAds has had a makeover! Our talented developers have been working hard behind the scenes to bring you all a more intuitive, user-friendly and - quite frankly - better looking version of TrustAds.
facebook advertising How can I make effective Facebook Ad Creatives for free? You have your data. You have your product or service. You know your USP. You’ve read every guide going on how best to optimise your Facebook ads, when to schedule them, what your objectives should be. Once you know this stuff, you're ready to roll, right? Wrong.
Updates Updates are coming.. Brand new user interface (UI) and design New preview feature for your rules New metrics for your rule creation New way to apply and edit rule templates ..and a LOT more!
Facebook Here Together Here Together: Facebook Changes UK - What Are They? Now, if you’re one of those people who, like me, still watches live television and is, as a result, still forced to endure television advertising, then you may have seen a certain social media giant advertising heavily in recent weeks.
facebook advertising 3 automated rules to get you started with your Facebook Advertising optimization Technology. It can be pretty scary right? Now i’m not talking about those fictional worlds laid out in Westworld, Humans et al here, where futuristic technology is presented to us a physical threat.
facebook optimization Getting started with automation rules: Rule #3 - Quickly kill poor performing ads You’ve tested out the notification, you’ve put a failsafe in place, ready to let automation handle some weed-killing? Let’s take a look at how TrustAds can spot and kill your poor performing ads before they do any damage:
facebook automation rules Getting started with automation rules: Rule #2 - Pause when campaign hits maximum spend Okay, so you’ve tested out the tool using your notification rules, and you’re feeling confident that it’s working as expected. So now you want to use the tool to help stop overspend.
facebook advertising Getting started with Facebook automation rules: Rule #1 - The Notification This rule is perfect for those of you who are new to using automation rules in your Facebook marketing, and may not be that trusting of new technologies.
facebook Facebook Ads automation - what is it and why do we need it? Good question. I'll be honest with you. Before I applied to work here at TrustAds.io, I didn't know either. Now, coming from a marketing agency, it's not to say that I'm someone out of the digital marketing loop, far from it. So why did we - and so many others - not know about it?
